About BEI

Welcome to BEI TRENDS! 
An evolving brand that promotes originality. BEI TRENDS is an authentic brand that connects with individuals who want to be valued in their journey.

What does BEI mean? 
BEI means to be innovative, be intuitive, and be inventive. There comes the point when you become immobile—the feeling of being stuck, unable to move. 

The "BE" in BEI symbolizes YOU, and the "I" in BEI describes innovative, intuitive, and inventive. And together, BEI encourages you to be creative in your natural ability to grow in the vision or dream given to YOU.

BEI personifies positive energy and promotes authentic expressions of identity on tangible and athleisure merchandise created to reverse the immobile feeling and inspire individuals to be innovative, intuitive, and inventive in their journey.

What do the three colors, black, red, and gray, mean? 
Black symbolizes the grace and strength to endure throughout your journey; red represents your presence's warm, loving, and actionable energy; and gray signifies harmony and understanding.

Established in 2019 and created with you in mind. Your journey is valued HERE!